Proximity BBDO

The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. Mostly every marketeer or strategist’ goal is to change the customers perception of the evangelised brand he/she tries to boost, but knowing what the current perception is is sometimes a very dirty and rough job.

BrandTags is a UserGeneratedContent – site that gathers tags related to brands, very interesting and above, handy. Here are a few of our clients listed with their mmost remarkable tags.

DODGE: ram – truck – car – trucks – tough
ING: bank – money – insurance – orange – lion – direct
VOLVO: safe – car – safety – sweden – cars – reliable
P&G: soap – shampoo – evil (well we’re working on it, guess this tag was caused by a baby swallowing some washing powder )- toothpaste
M&M (Masterfoods): chocolate – candy – yummy – yum – peanuts
Siemens: semen – german – phone – sperm (hmmn, weird equation though not less interesting for most marketeers :p ) – electronics – technology – mobile

*note that off course this is a “global perception” of the brand! Sometimes (or may I say mostly? It depends from brand to brand let’s say) the perception of a brand varies on the local, social, culture,… influence.

Dig your brand at BRANDTAGS.net

Temporary or not, for anyone that hasn’t noticed allready, we have a brand new never-late-on-the-latest-news-and-above-all-very-peoples-minded corporate website!

The boys did a great job integrating the Flickr-APi (I’m looking at Koen again, he still hasn’t googled it…) to stear it very web 2.0 wise

Wie herkent ze allemaal?

In de USA kan God en staat allerminst gescheiden worden. Zo beleven godtube.com en conservapedia.com tegenwoordig hoogdagen dankzij de verkiezingen. Naast die sites zijn er nog jewtube.com en inslamictube.com die in hetzelfde kader vallen. Ook social networking sites krijgen een godsdienstige kant: een christelijke myspace of een boeddhistische social networking/dating-site.

Het is al langer geweten dat Hilary Clinton een fervent Youtuber is en dat Barack Obama een account op MySpace heeft. Maar daar blijft het absoluut niet bij. Youtube, Facebook, MySpace, LinkedIn, Flickr, e.a.. Elke kandidaat heeft natuurlijk een website, maar Clinton, Obama, McCain en Romney hebben ook een aparte site waarop men profielen kan aanmaken, zo heeft Obama ongeveer 344,000 pagina’s met profielen van aanhangers (Clinton maar 37,000).

 Lees verder voor de politieke web 2.0 situatie met grafieken

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Hoe ziet het online commerciële landschap er in de korte termijns-toekomst uit? 

Aan een kleine 100 interactieve professionals werd de vraag gesteld welke kanalen van online communicatiemethoden ze momenteel gebruiken, zullen gebruiken, eventueel zullen gebruiken en niet van plan zijn te gebruiken. E-mail en search marketing scoren het hoogst, gevolgd door banneracties, microsites, en video’s.

Voor het volledig overzicht: kijk verder en ontdek hoe het zit met o.a. “branded virtual worlds”, mobiele applicaties, social networks, RSS feeds, behavioural targeting, advergames, podcasts, UGC, etc.

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 Google publiceerde eergisteren zijn Zeitgeist voor België – de snelst gestegen zoektermen die mensen in google.be hebben ingetikt in 2007.  Merkwaardig genoeg is maar liefst 25% van de zoekopdrachten die Google dagelijks verwerkt nieuw, dus nooit eerder uitgevoerd.

De top 10 van Google’s 2007 eindejaars Zeitgeist voor België:

1. YouTube; 2. Dailymotion; 3. Gigistudio; 4. Ebuddy; 5. Facebox; 6. MySpace; 7. Video; 8. Radioblog; 9. LNM; 10.HLN

Voor de lijsten uit USA van Google en Yahoo! en meer uitleg bij de Belgische resultaten: kijk verder.

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As a final part of our engagement marketing story, let us focus on social network marketing. Within the social networking environment, video has become a major staple and a key driver of traffic. Mobile social network applications are ramping up and virtual words such as Second Life offer a 3D twist on social networking, opening up new avenues for marketers to interact with customers. However, issues are surfacing. Is there enough interest among consumers in social networking to support so many ventures? Does every company need a social network? (more…)

There has never been a more exciting time to be in marketing. Today, consumers are participating in creating brand messages and expressing themselves using the brands that resonate with them. They are creating videos and watching what others have made. They are listening to podcasts, and recording their own. They are sharing photo sets, creating social networks, subscribing to RSS feeds and taking their media with them in their mobile devices. Information is delivered and developed outside of the company – organizations no longer have the tight control they once did.

 This shift from push to pull is creating both challenges for marketers and opportunities to engage consumers in new ways. Organizations have never had a better opportunity to form lasting connections with consumers – to gain actionable insight, create relevant experiences and develop long-term loyalty. Web 2.0 technologies and user-generated content are amazing ways to make lasting consumer connections. They have the potential to provide engaging user experiences – and to keep visitors coming back.

It’s easy to be inspired by the seemingly unlimited creative possibilities of Internet marketing and Web 2.0. However, it can be difficult to figure out which trend will work best for your business and how best to deploy them. How does a responsible marketer see beyond the hype and put these “new media” trends in perspective? The next days, we will try to answer this question based on a number of eMarketer articles.

Everyone knows the 4 P’s (Price, Product, Place & Promotion). The world has evolved since the introduction of Kotler’s 4 P’s to an environment where engagement has become more important (more pull than push). More than 80 % of the company executives believe that their company loses sales each year, because of its failure to engage consumers and the difficulty here is measuring.

The 4 P’s push the consumer through the AIDA-model (attention, interest, desire and action). Clever marketers came up with an answer to the changing media consumption from “1 to many” over “1 to 1″ up to “many to many” (all consumers), i.e. the 4 R’s model (Reveal, Reward, Respect and Retain), to effectively participate in consumer conversations.

                      4 P’s                                             4R’s

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 Source: Webtrends

For more info (and a small case) continue reading

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