Proximity BBDO

To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called “Critter Quest”.People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you where to load on the OurSFZoo website. If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get. 

Proximity Worldwide en BBDO hebben goed gescoord in het Won Report, dat onderzoek voert naar de meest gelauwerde agentschappen, netwerken, campagnes en mensen.

Proximity Worldwide haalde 680 punten en stond daarmee op plaats 1 bij de DM netwerken. Op ruime voet gevolgd door OgilvyOne (468), Wunderman (325), Tequila (157) en Arc (125).

Daarnaast eiste BBDO ook opnieuw zijn nummer-1-positie op als meest bekroonde netwerk met 2247 punten. Ogilvy (2174), DDB (2096), Saatchi & Saatchi ( (1671) en Leo Burnett (1451) vervolledigen de top 5.

En ik mij maar afvragen: is dit nu 2D of 3D?

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Associate Creative Directors: Jerome Marucci, Ari Weiss
Copywriter: Ari Weiss
Art Directors: Jamie Overkamp, Jerome Marucci

Via