Proximity BBDO

Briljant in zijn eenvoud

Agency: N=5 Amsterdam.

This movie just popped up in my facebook feeds. It touched me. Watch it. It might do the same to you. But do it before reading on. I wouldn’t want to spoil it for you.

And? Did you like it? I did. So I watched it again. And I’m pretty sure now it in fact is a sublime/subliminal 12-minute commercial. Hell yeah, been in advertising too long, I suppose. But wouldn’t it be fantastic if more ads were like this one: entertaining, funny, nicely told, touching stories? Wouldn’t it be great if we could ‘touch’ our audience instead of trying to convince them? Let’s make them fall in love, ok?

Last year we were the first in Belgium to do streetvertising, too bad we missed this première ;-(

via

Creative uses of benches in advertising campaigns

LYNX showcasing their weapons of mass seduction Lynx ‘Get in There’ Mobile Tools The challenge with Get in There was to encourage boys who flirt online to get in there and talk to real girls, where the Lynx product can play a role. With this in mind, a series of six mobile applications were created …and much more on Design & Advertising aka as D&AD. D&AD has put its Annual award winners online. It is only open to the public for one month so check it out while you can…

D&AD:
Excellence, Education and Enterprise are the three values from which all of D&AD’s activities spring. D&AD’s 46 year-old remit to reward and celebrate excellence in creative communication is supported by its Education and Enterprise programmes. They help to identify the talent and generate the conditions necessary to ensure that more great creative work continues to be produced.

D&AD Annual 2008 (hot creative UK awards from all categories stretching from design to advertising, if at all they can be seperated!)

Microsoft en Metrixlab stellen de resultaten van hun onderzoek voor: “De invloed van creatie op de werking van online advertising”. Een paar interessante conclusies:

Size does matter
Een IMU van 300 bij 250 pixels wordt 2 keer meer gezien dan een skyscraper.

Overkill is a waste
Je bereikt de consument best tussen 3 en 7 keer. Minder heeft geen effect, meer heeft geen zin.
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