Proximity BBDO

Honestly, guys, I’m the last person in the Western hemisphere to defend Culture with a capital C. I’m a big fan of comic books, kitsch, cheesy movies, folk and I even watch ‘De Rode Loper’ and ‘De Pfaffs’ every now and then. But there are limits, even for me. When I got these RSS-feeds in my reader last weekend, I double-checked from which channel they came. And, no, they did not come from ‘Story’ (respect, Thomas) but, yes, they were from ‘De Morgen – Cultuur’, one of Flanders’s so called Quality Papers.
Reason for blogging about The Decline of the Roman Empire is my very subjective hunch the ‘internetisation’ of the classic media has something to do with it. Because when you don’t, you’re dead, all newspapers offer an RSS-feed function nowadays but instead of sending us the ‘real’ articles they prefer feeding us the more popular, ‘clickable’ news, the smaller and lighter stuff. But they seem to forget that by doing so, they push away their most faithful readers (a.k.a. the Ambassadors), those who use RSS to read their favorite paper whole day long instead of only with their morning coffee. I, for starters, deleted De Morgen from my RSS channels, which reduced my relationship with them from 11 min 45 sec to 5 min 09 sec per day…