Proximity BBDO

This movie just popped up in my facebook feeds. It touched me. Watch it. It might do the same to you. But do it before reading on. I wouldn’t want to spoil it for you.

And? Did you like it? I did. So I watched it again. And I’m pretty sure now it in fact is a sublime/subliminal 12-minute commercial. Hell yeah, been in advertising too long, I suppose. But wouldn’t it be fantastic if more ads were like this one: entertaining, funny, nicely told, touching stories? Wouldn’t it be great if we could ‘touch’ our audience instead of trying to convince them? Let’s make them fall in love, ok?