Proximity BBDO

… oftewel, hoe maak je een hond gek. Zie ook hier

We don’t really know where to begin. LaserPup involves shooting a laser
at a dog over the internet, nothing more, nothing less, but somehow it
transcends traditionally pointless moddery and becomes something so
much greater. Maybe it’s because you shoot a dog with a laser over the
internet. LaserPup is a ceiling-mounted laser and webcam whose beam can
be directed around the floor with an iPhone-friendly browser-based
interface. There’s switch for turning on and off the lights, and when
the laser is activated or deactivated it makes a sound to alert the dog
that it’s time to get shot at by lasers. In the future, there was a
nuclear war…