Proximity BBDO

After using an font, downloaded from the internet, we received this answer today to our mail asking on how much the typo would cost. An new way of ‘agency-renumeration’?

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Dear Aagje,

Thank you for choosing our fonts for your project! The Planet fonts are licensed according to the conditions stipulated in the “ReadMe” file that accompanies each font download archive. If you have obtained an incomplete version of one of these archives, the complete original file can always be downloaded from:
http://www.planet.dk/fonts/
All of the typefaces in the planet Font Family are CD-Ware and free for non-commercial use. That means, for each typeface you want to license for commercial use, you must mail us a CD with something you like: Music you have made, sounds you love, strange art or a peculiar piece of software… It can be a homebrew CD-R signed with a worn-out purple felt pen or a fancy commercial CD. No rules apply, but creativity is always appreciated :-)
Such a CD in our mailbox buys you a personal, non-transferable but everlasting license to use that typeface for commercial projects. We normally send electronic license confirmations within a couple of days after the receipt of a CD in our mailbox. Just remember to include your email address with the disc, so we know where to send the confirmation.
Our mailing address is still:
The Planet
Klerkegade 19, 4.
DK-1308 Copenhagen K
Denmark

The CD-Ware concept is an extension of the PostcardWare concept which dates back to the early days of internet software distribution. If you are intrigued by the humanity of this idea, try to Google “PostcardWare” for references to further reading.

If you use our fonts to create commercial products, we would always appreciate samples for our archives and personal enjoyment. T-Shirts should be XLarge ;-)

Sincerely,

/mads rydahl

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t h e   p l a n e t   a / s
design studio

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