Proximity BBDO

Emma (an integrated email marketing agency, with clients like DHL en Harvard Business School) is handing out 10 quite obvious, but nice-to-have, “trends” for email marketing in 2008 (although the rules are quite 2007):

1. Getting serious about the subject line.
2. Striking the right balance between images and text
3. Branding more than just the *from* name.
4. Focusing above the fold. Think preview pane.
5. Designing for three display possibilities.
6. Personalizing beyond “Dear Bob.”
7. Writing in a warm, personal voice.
8. Sending timely, targeted follow-ups.
9. Making the most of landing pages.
10. Above all, experiment.

For more info: click here