Proximity BBDO

In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn stays true to its mission of creating a network for business professionals. In the following video tour, Matt Dickman focuses on what LinkedIn does well within its network and how this can be applied to other communities.

Let’s conclude by summarising what LinkedIn does well and still needs to work on…

What LinkedIn does well:

Security. Friendships are made and links shared only with permission.

Focus. The site is professional and keeps social elements out.

Communication. Alerts are stored in your inbox and messaging is clear and simple.

Answers. The answers area is a great resource for anybody looking for advice from peers.

Rewards. LinkedIn offers virtual rewards for engaging (profile completeness, etc.).

Community. It’s all about community, and LinkedIn has found great ways of showing you what’s happening in your personal network as well as your extended network.

Trust. The site is completely built on trust. You connect with trusted people and so do they. When a message/answer/job comes through the service, you know it’s for real.

What LinkedIn needs to work on:

It should offer a resume generator that compiles your data and exports it with some editing on your part.

It would be nice to hook up more social media to profiles (blogs, photos, videos, etc.).